With over 135 years of heritage, Vatika Naturals, a subsidiary of Dabur, is proud to have a strong expertise in inclusive hair care that harnesses the power of natural ingredients in their products.

Vatika Naturals is more than a hair care brand—it's a movement that celebrates diversity and the power of nature. Our mission is to empower women to embrace their natural hair with confidence and pride, free from the pressure to conform to societal norms.

At Vatika, we champion women of colour, particularly those with textured hair, recognizing the unique needs of South Asian, African-Caribbean, and Arab women. Our products are designed not just to care for hair but to honour identity. We understand that hair is more than just a style—it’s a profound expression of strength, heritage, and resilience.

With Vatika Naturals, we are committed to supporting and celebrating every woman's journey to self-empowerment through authentic hair care that truly reflects who she is.

You will be issued your voucher within 14 days following the completion of the photo shoot, or no later than October 31st.

The photo shoot will take place in a professional studio, where you’ll work with a dedicated crew of photographers, videographers, and other industry experts. Expect a full-day experience, lasting approximately 10 hours, with scheduled breaks to keep you comfortable. The shoot is designed to create a variety of content for different platforms, including social media, brand films, print ads, posters, and more. This content will be featured as part of an omni-channel campaign that will be rolled out over the coming months, showcasing your unique style and the essence of our brand.

No, you don’t need to bring anything. We’ll provide all the costumes and makeup. However, if you have a favourite outfit or makeup look you love, feel free to bring it along!

The exact location is currently confidential. Once we confirm your participation, we’ll send you all the details.

The shoot will last approximately 10 hours, covering a full day of activities. You'll be engaged from start to finish, so come prepared for a busy and productive day.

The photos will be featured across a range of platforms, including social media, brand films, billboards, print ads, and posters. They’ll also be part of an omni-channel campaign, which will be released over several months. This means your images could appear in various promotional materials and media outlets, reaching a wide audience.

Absolutely! You can share the photos on your social media! We will provide you with a high-resolution media kit that includes both photos and videos. Along with this, we’ll send you some campaign guidelines to ensure you use the content in line with our brand’s vision.

Nope, your data is safe with us. It will only be used for this campaign. If we ever need to use it for anything else, we’ll ask for your permission first. Your privacy is a top priority!

You’ll enjoy a range of exciting perks! First, you’ll be treated to a professional photoshoot, where you’ll have the chance to showcase your unique style. You’ll also stand out as a key figure in our community. Plus, you’ll receive a £100 voucher as a special thank you. Your stunning photos and videos will be featured across multiple media channels, including social media, billboards, and print ads. It’s a fantastic chance to shine, gain exposure, and be celebrated in style!

Unfortunately, no. Since this campaign has a strong social media component, we’re looking for participants who can showcase their journey and experiences online. But don’t worry, there will be plenty of other opportunities to shine!